Direct Mail Fundraising

Direct mail remains the number one source of income, outshining every other marketing medium available. If you are a candidate running for office, a PAC, or a religious or charitable non-profit committed to growing your supporter base, raising funds, and participating in the political process, direct mail is a MUST for you.

Copy Writing

It is often said, “Copy is king.” And so it is. This is the glue that holds the whole program together. Your mission or candidacy is compelling, and your copy should mirror that. Copy drives donations, spurs action and educates the electorate and the communities you are attempting to reach. And, P.S., you should like reading it too.

Email & Digital Fundraising

Email is inexpensive, quick, and it is extremely powerful at raising funds. It also compliments direct mail programs by adding a one-two punch to rouse donors, donations, political action, and votes. In today’s mobile world, email is an indispensable tool that must be used regularly and competently.

Who we work with

We work for right of center, c3 and c4 organizations, political action committees, candidates and educational institutions.  Our aim is to assist c3 and c4 orgs grow into national powerhouse organizations using the highly responsive marketing mediums of direct mail and email.  Additionally, we help organizations find high value donors from newly acquired names via donor overlay files.  This process assists executive team and major gift officers identify new potential mid-range, major and mega-donors.

We have assisted veterans groups, Christian & Catholic ministries, Republican & Libertarian organizations and candidates, family groups, Homeless Shelters, policy groups, and center-right magazines.

Direct Marketing for the Right Cause

The Waters Agency raises money for conservative nonprofits, Christian ministries, political action committees, and candidates for public office. Our specialty is providing solid results at a low cost. Our tools include direct response mail, email, and campaign landing pages.

TWA focuses exclusively on “Return on Investment” mediums—those that can be measured and are most reliable at raising money, creating awareness, generating leads, and driving sales and votes.

Our Fundraising Guarantee

The Waters Agency actually abides by the Association of Fundraising Professionals Code of Ethics Principles & Standards, thus your fundraising program will not wind up on the front page of the Washington Post or the Daily Caller for ethics violations.

  • 95% of the time we will beat your print prices
  • No monthly retainer
  • You are billed only when we mail
  • No internal list company
  • We recommend and use multiple companies, so we won’t recommend lists we manage and control from which we profit

What we do

  • Direct Mail Fundraising
  • High Dollar Fundraising
  • Copy Writing
  • Email Fundraising
  • Production Management
  • Graphic Design
  • Front-end and Back-end Analysis

What we don’t do

  • Special Event Fundraising
  • Buy Advertising
  • Capital Campaigns
  • Overcharge You
Contact Waters Agency

“We create the Big Idea; We raise money. We win elections. We generate buzz. We have done this for over 25 years.”

~ Matt Waters