Direct mail remains the number one source of income, outshining every other marketing medium available. If you are a candidate running for office, a PAC, or charitable non-profit committed to growing your supporter base, raising funds, and participating in the political process, direct mail is a MUST; and it remains the number one source of income.Learn More
As one wag said, “Copy is king.” And so it is. This is the glue that holds the whole program together. Your mission or candidacy is compelling, and your copy should mirror that. Copy drives donations, spurs action and educates the electorate and the communities you are attempting to reach. And, P.S., you should like reading it too.Learn More
Email is inexpensive, quick, and it is extremely powerful at raising funds. It also compliments direct mail programs by adding a one-two punch to rouse donors, donations, political action, and votes. In today’s mobile world, email is an indispensable tool that must be used regularly and competently.Learn More
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